Your website is a critical element for attracting the kinds of clients you really want to work with. What you say matters. What you write in your blog helps the reader,  your potential client, understand how you think.  So, if writing for your website hasn’t been a focus, it’s time to take a second look.

Writing for the web is entirely different than writing a brief.  You know that.  What you might not know is how you can change your writing so it is an effective marketing tool.  That’s why I asked Maria- always on time & on the budget- to join us. A writer is an essential teammate for lawyers who want to succeed.

Read the Interview with Maria Granovsky, Phd JD   of Granovsky Strategic Communications  

Can you please tell me a little about your background and the services you offer?

I work with lawyers to develop their rainmaking chops. I offer a done-with-you intensive, during which we identify a lawyer’s story and positioning, write content, and create a kit with which he or she can find and attract clients. I am a lawyer myself – a patent litigator. Before lawyering, I was a scientist.

Why did you decide to offer your services?

I decided to offer my services because I saw that coaching was often not enough, and decided that I wanted to lend a hand with implementation.

How can lawyers benefit from your tool or service?

Lawyers get the strategy and the content they need to showcase themselves to their ideal clients. And all of this is done efficiently – in 3 days.

What do clients misunderstand about your service?

Are you a coach? Coaching is a component of the service, but it’s not the main process. The main process is working together – I implement right along with you. Will I have to commit to writing a blog? No. We’ll identify your natural and authentic way of communicating and work with that.

What’s the best actionable advice you can give lawyers?

Knowing where your ideal clients congregate, and what content they consume is a critical component of making business development efforts successful.

Do you have a special offer you’d like to share? If so what is it?

The first stand-alone step in my program is a Differentiation Audit, which includes a 90-minute interview. Rolodex members get special pricing~

How can lawyers connect with you?

LinkedIn:       Twitter: @mgranovsky

What’s your favorite food 

Tomato and cucumber salad. You just can’t beat the freshness!

Maria is a member of our Awesome Talent Library at Dina’s Rolodex




Dina Lynch Eisenberg, JD, is the CEO of, an outsourcing training/consulting firm for successful lawyers and entrepreneurs based in Oakland, CA.

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