When video marketing expert, Nicole Abboud, asked me to join her on her podcast, Leaders love Company, which guides you to be a better leader, I couldn’t say yes fast enough.
I first met Nicole at Lawyernomics where she was giving a talk about video marketing. Her deep knowledge and sweet personality made Nicole very approachable. She’s the social media bestie that you want to have.
So, I was overjoyed when I learned that she would be the moderator for the video marketing panel I was on for GPSolo in New Orleans. Masterful as always, Nicole made sure our program went off without a hitch, even though she was sick and lost her voice. That’s dedication people.
I love hanging around innovative people who see issues and solve them, whether in their own lives or others. Nicole has been on a journey to discover how she’d like to apply her legal knowledge and sharing it as she travels. I so appreciate her because she wants to #BeIntentional about her life. She brings that same can-do spirit to her video marketing clients as well.
Please listen in to my episode that includes the following goodies:
4:35 How I became the Queen of Outsourcing
7:35 What mindset do you need to have
8:55 How delegation protects your greatest asset
10:05 How to tell it’s time to start outsourcing
16:20 How do you even pick the projects to outsource
18:31 My definition of outsourcing
20:41 When is the best time to pick your team?
26:18 Why I like Upwork
29:20 What’s the connection between delegation and leadership.
30:59 My defining moment as a leader
Leaders Love Company, Episode 25 Nicole Abboud talks with Dina Eisenberg