When video marketing expert, Nicole Abboud, asked me to join her on her podcast, Leaders love Company, which guides you to be a better leader,  I couldn’t say yes fast enough.

I first met Nicole at Lawyernomics where she was giving a talk about video marketing. Her deep knowledge and sweet personality made Nicole very approachable. She’s the social media bestie that you want to have. 

So, I was overjoyed when I learned that she would be the moderator for the video marketing panel I was on for GPSolo in New Orleans. Masterful as always, Nicole made sure our program went off without a hitch, even though she was sick and lost her voice.  That’s dedication people.

I love hanging around innovative people who see issues and solve them, whether in their own lives or others.  Nicole has been on a journey to discover how she’d like to apply her legal knowledge and sharing it as she travels. I so appreciate her because she wants to #BeIntentional about her life. She brings that same can-do spirit to her video marketing clients as well.


Please listen in to my episode that includes the following goodies:


4:35 How I became the Queen of Outsourcing

7:35 What mindset do you need to have

8:55 How delegation protects your greatest asset

10:05 How to tell it’s time to start outsourcing

16:20 How do you even pick the projects to outsource

18:31 My definition of outsourcing

20:41 When is the best time to pick your team?

26:18 Why I like Upwork

29:20 What’s the connection between delegation and leadership.

30:59  My defining moment as a leader


Leaders Love Company, Episode 25 Nicole Abboud talks with Dina Eisenberg



Dina Lynch Eisenberg, JD, is the CEO of OutsourceEasier.com, an outsourcing training/consulting firm for successful lawyers and entrepreneurs based in Oakland, CA.

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