What if you barely had to do anything to attract clients for your small law firm? Your phone rings daily with new intake calls. Your inbox is full of introduction notes sending you referrals. You genuinely enjoy going to work because you can actually practice law. How nice would that be?
Your website is one of the four cornerstones of a solid, sustainable law practice. Your site must represent you well and create a crystal clear picture for your visitors that you are the right lawyer to solve their legal problem. There’s the rub.
Most lawyer sites that I visit do not present a clear picture. Sadly, many sites are a disaster. I’m looking at you if you have a picture of a skyscraper, courthouse or scales of justice.
Count yourself in if you have rows and rows of practices areas so your site looks like the menu from the pizza joint down the street.
Is that helpful to you or your clients? Probably not.
How do you tell a story about delegation and why it’s so critical for solo and small firm lawyers so it’s more relatable?
To find out, I read a ton of sales and copywriting books last year. The one book that influenced me the most was Building a StoryBrand by Don Miller.
Don breaks down the anatomy of a story, which is fascinating especially to me. Then, he shows you how to tell your story in a way that will resonate with the people you want to attract.
He reshapes the story similar to the way lawyers form their theory of the case. We take information and turn it into a persuasive story on behalf of our clients.
Now, it’s time to use those robust communication skills on your own behalf.
I asked Christian George of TrilogyOneConsulting to help me do just that. He reviewed this site, OutsourceEasier.com and offered me great feedback on how to make my homepage more effective. This is called a ‘teardown’ in the online world. Makes me think of wrestling…LOL
StoryBrand Website Review with Christian George
Listen in to hear…
- if my site is down for the count
- the formula for a great testimonial
- the storytelling approach that makes you the winner
- how little it costs to attract a steady stream of clients
Let us know what you found most helpful or a question you’d like answered in the comments. And, hey if you’re doing something innovative that’s working with your homepage, drop the link, Lawyer!
Interested in the next step?
Christian shares how to work with him including pricing in the video. If you want to work with him and save, join Dina’s Rolodex (soon to be simply Outsource Easier)
NOTE: Audio only due to technical difficulties.