Who doesn’t want a popular, well-received online course that students rave about? When you create an amazing learning experience that’s meaningful and unique the word-of-mouth practically guarantees that result.
Shift shares their idea of what a good elearning course consists of here. The article offers 6 suggestions on how to increase engagement and satisfaction with your course: knockout intro, responsive web design, remarkable interior design, intuitive navigation, multi-channel access, practice & feedback.
It’s clear how these elements can add up to a compelling course, but what if you don’t have the skill or interest to implement these suggestions? That’s where outsourcing comes to the rescue.
Outsourcing is asking for help to achieve a goal. Most of us are accustomed to outsourcing in our private lives. We outsource our cooking by going to a restaurant. We outsource childcare by hiring a babysitter. Now you can bring that same efficiency and convenience to your learning business.
Outsourcing isn’t just for large corporations anymore. Micro-enterprises and solopreneurs especially benefit from getting remote help because you get skills and experience without paying the overhead for an employee. The real benefit, though, is the time you can reclaim and spend generating new revenue or relationships.
Don’t make the simple mistake that most self-employed people do when it comes to outsourcing. Your natural inclination is to save money by doing it yourself (DIY) because
- you’re not making as much as you’d like now; and,
- you were conditioned to save, not spend when money is tight.
Truth is, DIY is more expensive in the long run. You invest the time and money in learning and doing the project without really knowing it will be any good or how to fix things if you get stuck. Smart business people decide to stick to their genius and outsource the rest to leverage their time.
Each of the six suggestions can be outsourced or automated so that you as the course creator can focus on promotion and marketing.
Below, I share my tips and advice for how to outsource each project that leads to you creating a high value course.
Good courses have
Kickbutt intro and title screen
We are visual beings. We experience with our eyes. We eat with our eyes, right? So, your course images need to be yummy and enticing chocolate double fudge cake to attract solution hungry students.
Hire a graphic to create your course branding
Look for a graphic designer, layout designer or corporate identity designer to create your course logo and collateral materials. Planning a series of courses? You’ll definitely want to work with a designer to create sub-branding for each course.
You’ll also want to get collateral marketing pieces designed by the same teammate. Things like a course logo, header and 2d image. You can find the rest on this checklist.
Generate excitement and tell a story with your intro and title screen by using design wisely.
Mobile is all rage these days. Seventy-five percent of adults use mobile to access content, with users 55 years old experiencing the fastest growth. Your course must have a responsive design website that is easy to see and complete on a mobile device.
Get a responsive web template to ensure great design and mobile responsiveness.
You have two options for a responsive web design template. You can create your own or buy a pre-made template. Buy the template and have it customized. It’s easier and removes the need to do a big design process.
Woo Themes and Themeforest are template directories that include both free and paid options. Figure out what you need the template to do for you i.e. blog, ads grid, etc so you can narrow your search and save time. The best thing about a template is the design is already done and responsive!
Remarkable Interior Design
Good design doesn’t get enough credit. The right design can be inviting, motivating and moves a person forward. Back when the Internet started 25 years ago ugly sites were the norm. Now, people know what good design is and expect it in products.
Design your interior course pages like your homepage, login and not a member page.
The article walks you through design principles so I won’t cover that. Think of all the courses you’ve taken online. Which ones had design elements that made you excited, interested, happy? Incorporate those ideas into your course. Adding touches like pull quotes or link to pages with more in-depth explanation is what makes your course special and different from the rest.
Nobody is happy when lost. Figuring out an intuitive navigation plan helps keep students engaged and learning. Can you delegate this, yes, but you’re better off doing it yourself.
You know your learner’s journey better than anyone else so it seems right that you create the path he or she will take o complete your course. Remember, confused minds don’t finish courses. Make navigation simple, easy and 1 click if possible.
We all learn differently. Creating multi-channel access to your course gives all learning styles what they need to succeed. Some learners love audio. Others prefer video. Still others like to read and discuss. Your course must accommodate all the styles.
Hire a transcriptionist or use Rev.com to create transcripts for your lessons.
Transcripts seemed like a hassle that wasn’t necessary until I polled my learners and discovered they appreciate having the written word.
I took the audio from my Zoom.us screenshare, submitted it to Rev.com and paid $1 for each minute transcribed. Viola, you have a transcript ready in hours, not days.
Practice and Feedback
Practice makes improvement, not perfection. Mastery, not perfection, is what learners should strive for and that comes with practice and feedback.
Hire a graphic artist to create handouts or an animated video artist to create short ‘what if’ scenarios for your students to engage with.
Adult learners need to apply their learning to real-life situations to fully retain the knowledge so make it fun. How about gamifying your course in some way to boost retention and engagement?
Delegating to the right teammates allows you to create a high-value online course that engages students, confirms your authority and skyrockets your sales. Once your course is created it’s time to launch.
Want tips on what to outsource so you can launch without being overwhelmed? Cool, click here