I just flew back from Vegas and boy are my arms tired Bah da dumpf. Sorry, I couldn’t resist.

Avvo, the site that is the matchmaker for small business and lawyers held their annual conference, Lawyernomics, was held in Las Vegas last week. #Lawyernomics conference is a marketing conference where solo and small firm attorneys go to get schooled on the latest trends. (Their tagline: Legal. Easier. My tagline: Outsource Easier- hmmmmmmmm)

I wanted to recap my experiences from the beginner’s mindset for you. I’ll share musing and the learnings,too. This was my first year attending Lawyernomics, but it won’t be my last. I’m looking forward to 2018.

Conferences are good for you

I like going to a conference or two a year for a couple of reasons.

#1 Hot New Brains. I mean, new ideas. Wednesday was the pre-conference workshops focused on marketing, branding and pr. You know, none of the things lawyers do well. 🙂

I grabbed quite a few nuggets that I shared under the #hastag #Lawyernomics or #Laawyernomics2017

I adore being a Twitter Correspondent at conferences that benefit you. Live tweeting makes it feel like you’re right there with me. But instead of getting the side-eye for whispering I can simply tweet what I’m thinking.

I chronicle only the most choice nibbles for you and it helps me retain what I’m learning. WIN-WIN!

Look for some love from me when I attend UdemyLive this July and Emily Leach’s jam, Freelance Conference in Austin Texas in Sept. (Tix are available)

#2 Cool, Old Me. I love working solo but it can be lonely. You start having weird, negative thoughts with no one to correct you. (The Interns are pretty much yes man who never disagree. )

Going to a conference of peers is a easy, fun way to refresh your view of yourself. You might be bored with yourself or your topic but your colleagues will find you magical or delightful which boosts your confidence. It confirms that you truly are a BOSS. Conferences help you test & validate your ideas.

Or, they don’t find you magical, which gives you immediate feedback. And, a great opportunity to fine-tune accordingly if your elevator pitch isn’t working.

Folks didn’t resonate with Outsourcing Strategist or Workday Lifeguard. Their eyes DID light up when I said Operations Mentor. Bingo. Nice thing is that you can try many different angles without confusing your home audience. You’re not gonna see these folks again so no worries about screwing up.

Having high EQ pays off so well at conferences, let me tell you. (Remind me to write a post on the best emotional intelligence tips for conference goers, will ya?)

#3 Fun.
Yes, you heard me- F-U-N! You work too hard, and so do I, even though we both know better, Taking on a day at the front or end of a conference guarantees you’ll get a couple of days off to relax. You deserve that.

I met two super fun lawyers from Texas who definitely scheduled in their play time. Hey, why not turn it into an office retreat? A rested, happy brain is a creative, productive brain. (That’s what Creativity Coach Rebekah Younger tells me)

When was the last away conference you attended? What’s keeping you from going?

Next post I’ll share the tasty goodies that Suzie Peters and Jen Brandt offered up on how to understand branding and make it work for you (without getting all crazy)

Did you get your free copy of Outsourcing Made Easy yet. Hurry, pricing goes live Friday


Dina Lynch Eisenberg, JD, is the CEO of OutsourceEasier.com, an outsourcing training/consulting firm for successful lawyers and entrepreneurs based in Oakland, CA.

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