Can I tell you a secret? Even though I know that entrepreneurs and coaches are eating up livestream video with a spoon it’s so yummy, I don’t like it. To be accurate, I don’t like seeing ME on video. Perhaps you know the feeling?

I know how important video is becoming to connecting with potential clients and influencers. 70% of all content will be video in just a few years. It’s time to get the kinks out now, right?

Self Awareness

The first pillar is self awareness. Can you identify your emotions when dealing with your business.

Fear of being visible, something many entrepreneurs share, was delaying my mission to awaken entrepreneurs and lawyers to what happens when they fail to create a business that runs without them. Can’t have that, right?

What can you do when you become aware of a fear?

You have three choices: meet it head on, go sideways, do nothing.

Yes, doing nothing is a choice. Researching endlessly is a form of doing nothing. Not to generalize, but women say they feel most powerful when they are prepared. That can lead to a lot of endlessly study and preparation. Just saying. Ask yourself what else is going on if you find yourself in analysis paralysis.

Go sideways! Courage is transferable. Once you experience success in one part of your life you can transfer that to another part. Recently, I took adult swim lessons with an amazing school called Miracle Swimming to gain confidence in the water after a lifetime of being terrified.

I highly recommend this sideways experience. I shared my swim journey here. More learning pops up daily so I’m sure there will be more to talk about.

Meet it Head On. Powering through only works short term. There’s only so much grace. After that there is illness and injuries that come from pushing and rushing.

This is my typical MO. I don’t think I’m alone. And, I’m not judging because whatever we did got us this far. Taking the swim journey has allow me to go a little farther in growing my business (and myself) without struggling.

Because of swimming I got the courage to do this Facebook Livestream.


Dina Lynch Eisenberg, JD, is the CEO of, an outsourcing training/consulting firm for successful lawyers and entrepreneurs based in Oakland, CA.

    7 replies to "Know who you are as an entrepreneur & succeed"

    • Geniece Brown

      Hi Dina,

      I was feeling the fear too before actually going live on Facebook. I entered a Facebook Live challenge in August 2016 to get myself started with doing live video. For a while I was going live once a week after that. Now I switch it up a bit and do some live video as well as upload other native types of video to Facebook. Having some fun with it! Kuddos on taking the dive into swimming and into Live video!

    • Kristen Wilson

      Girl.. you knocked it out of the park and kudos to you for stepping out of your comfort zone… THAT is where the magic happens. You’ve got this… great job!

    • Cathy Sykora

      I love this! My daughter said that to me last year “what’s the worst thing that could happen”. It’s very empowering because we can handle anything. You’re very brave.

      I couldn’t agree more – I see so many entrepreneurs put off doing business to learn one more thing.

      I enjoyed reading this, you have a nice style. ~Cathy

    • Stephanie LH Calahan

      Keep sharing those stories Dina! I’m glad that you were able to work through your visibility block and get yourself on Facebook Live. I agree that transferring success is a great way to move forward and try new things.

      My favorite question is “What is the worst thing that could possibly happen if I did X?” Then I answer that question and realize that the worst thing is really not so bad. That exercise really helps me move forward when I’m holding myself up. Maybe it will be helpful for someone here too. 🙂

      • DLE

        LOVE that question! Our minds are able to conjure up such scary scenarios sometimes we’re afraid to look at reality. A good ‘so what?’ does the trick. Thanks for coming by. I love chatting with you

    • Tammy Lober

      This is a terrific blog post. I think a lot of Entrepreneurs struggle with the fear of making a perfect video. You make some amazing suggestions on overcoming that fear and stepping outside of our comfort zone! Beautiful smile BTW!

      • DLE

        We struggle with a lot of fear about so many things,Tammy. We gotta get over that. Thanks for the compliment. I love to smile and luckily get to do it often! Hope you do, too.

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