Running a law firm is hard on a lawyer. You don’t have control over your own time.
As a business person, you are responsible for marketing your law firm, writing your blog, posting on social media, making videos and so much more. As the lawyer, you are required to stay updated on the law, understand how to use technology to serve your clients and practice law. When do you have time to actually plan to grow your law firm? You don’t.
You don’t have the time to research your target niche. You don’t have the time to drill down on a specific niche and own it. You don’t have the time to bulk write your blog posts or to schedule them, much less promote those posts online after they are posted. Because you don’t control your time you are stuck settling for whatever growth naturally occurs in your law firm.
You’re stuck. You can’t grow or achieve the dream law firm practice you wanted when you launched your firm. That feels awful and may be depressing to you.
There are two solutions to solve this common problem most solo and small firm lawyers face. I have personally used both of these solutions to grow my business and I want to share them with you now.
Imagine how great it would feel to control your own time and have the freedom to work on what you want, not what must get done. Can you see yourself enjoying practicing law? Because that can happen with these solutions.
The solutions to grow your law firm when you are overwhelmed
Solution #1 Dedicate Time to Growing
Dedicate time in your week to focus exclusively on strategic planning or marketing tasks. When you say, ‘I don’t have time for that’ you are actually making a choice. You have decided that something else will take the priority over growing your law firm. Guess what? You can decide to do something different.
Decide to dedicate two hours a week to working on your law firm growth. Why 2 hours? Because that’s the number of hours lawyers lose each day when they try to multi-task. The problem is called context switching. Here is how Jay Hermman of 90 Day Year to describe the problem
No matter how much you want to do this, you’ll need an accountability tool to succeed. Life gets in the way even when you want to do something (When did you work on your passion project last?) As a lawyer, you will be faced with surprises that eat up your time.
That’s why I created FOCUS480, a virtual coworking event. So many of my clients are excited to get to the next level of growth but don’t have the time to focus or a way to be disciplined about making the time.
Coworking is a style of work where self-employed people share a workspace and community. Virtual coworking allows you to work independently at your desk while still getting the inspiration, advice, and accountability of being part of a small group (24).
This is perfect for you if you like to work alone and have avoided conventional coworking spaces in the past. This is also perfect for you if you like to be inspired by others.
FOCUS480 is facilitated by me every Friday afternoon. Kick off your weekend feeling accomplished and virtuous. Learn more about FOCUS480 here
Solution #2 Leverage your Time with a Virtual Assistant
Outsourcing to a virtual assistant gives you the time, energy and talent you need to grow your law firm.
Let me explain. Outsourcing is simply asking someone outside of your law practice to help you achieve a goal. Delegating is telling that person specifically what to do to achieve the goal. You’ve done both of these things before, certainly in your personal life, if not your law practice.
A virtual assistant, someone who runs a business that supports your business, is an essential teammate for solo and small firm lawyers. Of course, you can do everything in your business; you’re smart enough to learn. But that takes time and interferes with you focusing on what really matters.
It makes perfect sense to hire a virtual assistant (VA) who costs around $50-65 an hour to do a marketing project instead of investing your own time at $250 an hour. It might feel virtuous to spend your time when you aren’t making the money you want, but in the end, you’ll lose more money and potential clients.
Do what you do best. Delegate the rest to someone who has more expertise and experience than you do. Not sure how to find the right virtual assistant for you? I can help you with that.
Book a Consultation with me We will identify the project to delegate, determine the best type of assistance and answer all your questions about how to get started. You walk away with clarity, confidence and a headstart.
Change in your law firm does not have to be hard
Lawyers are famous for being resistant to change. We like predictability. However, change doesn’t have to be difficult. Change is what you decide to make it. And when your reason for changing is big, joyous and fills you with glee, changing is a very satisfying experience.
If you are ready to have the law practice you always dreamed about, decide to make the changes I’ve suggested. Join FOCUS480. Hire a virtual assistant.
#BeIntentional and live by design, not default.
If you don’t design your own life plan, chances are you’ll fall into someone else’s plan. And guess what they have planned for you? Not much. Jim Rohn