I made a big announcement on Facebook the other day. I decided to be successful at what I’m currently doing.  Don’t laugh.

Solopreneurs get excited by squirrels. Rushing off to chase the next one until we forget which tree we started off at. Time to get back to fundamentals, as my basketball-coaching father-in-law might say.

What Get Captures, Gets Shared

I’m building out my Accordion Biz so that someone else can run it when I want to oh…got to Thailand for a few weeks. (I hear Chiang Mei is very nice) That means I have to decide what are the core components of my business so I can prepare that information for sharing.

Keeping this simple is a must. Easier for you. Easier for your team.  I decided that these are the core areas of my business:

Core Components your Small Biz Needs to Organize

  1. Branding
  2. Marketing
  3. Sales
  4. Operations
  5. Team
  6. Product Creation
  7. Products/Services
  8. Community

Bonus: Client List


These components aren’t in any special order, just as they came to mind for me.  I’d probably say that Branding or your Business Legend is a good place to start. Branding gives you a chance to say who you are in the market.  Branding isn’t your logo or your colors. It’s who you are and what people experience when working with you.  Hire a writer to interview you (or your clients) from Upwork if you’re not sure about who you are now (our identities evolve along with our business).  


Marketing is making your target audience, your peeps, aware that you exist and have a wonderful solution to share. I don’t have to tell you why this is a core area- you know!  Do you have a marketing plan that you’re following? You’ll want to have this available to share with your eventual teammates so they can carry it out for you.  Hire a marketing expert from Clarity.fm for advice on how to position your products and services.


How and where do you sell your products or services?  Do you know where you attract the most leads and sales?  This is the area we all fall down, at some point or another. Don’t feel guilty. Just begin to take an interest in finding out.  Hire a tech VA from Fiverr or Upwork to set up Google analytics or Woo Google Analytics on your website to track this metric.


How you do what you do! What software, tools, platforms are you using?  The secret to getting great results when you hire help is to hire people who use the tools you like and already use. Cuts down on the wear and tear!  Look at your website, social media posting, sales to see what tools you prefer using then make a list.

Note:  Be sure to collect all API keys, licenses and such per product into a single folder so it’s handy for renewals and trouble-shooting.


Try though we might, it’s very hard to run a business solo without help. I did it for a long time. I can tell you, life is better with help. But who? You need 5 essential teammates to help you survive the day to day fires and bumps as well as inspire you to greater heights. Do you these people in your corner:

  • Writer
  • Financial Team (bookkeeper, accountant, tax preparer)
  • Lawyer
  • Virtual Assistant
  • Web Person

Product Creation

What products such an information products (ebooks, online courses) do you have? Where are the pieces stored and can you upcycle them into new content for more reach?  The nice thing about creating a product list is that you know what you have to share for the next giveaway or guest blog event.

Products & Services

What to you offer? Could someone step into your business tomorrow and know what you can do to transform someone’s life or business?  Create that list of products and services with explanations.


This one is pretty important. Running a business solo can be lonely but you don’t have to be alone. You can and should create a network of friends, mentors, colleagues and competitors that know you and your business. Do you have a list of online and offline friends you can turn to for help with your business?

This is a big list. Don’t expect to have every bit covered. I don’t. But I’m making great progress in identifying the areas where I’m strong and where I need to build up my bench.  We’re gonna talk about these topics through the remainder of the year.  If you had to grade yourself from 1-10 overall, where would you rank yourself in terms of having the fundamentals done?


Dina Lynch Eisenberg, JD, is the CEO of OutsourceEasier.com, an outsourcing training/consulting firm for successful lawyers and entrepreneurs based in Oakland, CA.

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