Reading a great book is a real joy. Reading is also an effective way for solo lawyers to discover new ways of marketing and growing your law practice.
Listening is the new Reading
Lawyers love to read. It’s what we do- we read and interpret information for the benefit of our clients. So, it’s understandable if your reading has been limited to case law. After all, you gotta work.
However, I’m asking you to make time to read non-legal books to improve your business knowledge, business growth, and personal development.
If you’re not growing, neither is your law practice.
Before I break out my list of books, let me introduce you to my secret reading tool- Audible.
Audible is the solution if you’d like to read more books but simply can’t find the time to sit with a book. I’ve been an Audible subscriber for over 10 years.
I love it because I can read whenever I want. Before going to bed, I set the timer and listen for 30 minutes. While cooking dinner the phrase, ‘Alexa, play my book’ allows me to cook and learn. (I’ve burned a few things because I was concentrating on the concepts in the book, but oh well) Generally, I’m listening to two books at a time (one biz, one personal)
The Audible app is easy to install and set up on your phone or iPad. I have both my devices linked to the account. You simply click to spend 1 credit (the cost of most audiobooks on Audible) and then send the book to your phone or iPad wirelessly. Sweet!
You have no excuses for not reading these fabulous books I’m about to recommend! Click the title to go to Amazon!
5+ Best Books for Entrepreneurial Lawyers to Read
Your law practice is actually a business. We were trained in law school about how to practice law (kinda) but not how to run a successful, profitable business. You can educate yourself by reading business magazines and books (and hiring a mentor).
I read Inc magazine as my source for business innovation and tools for years before I was featured in the magazine. One of the most helpful management articles I ever read was abou the Navy (yup, that Navy) and how they look at promotions.
Reading Bo Burlingham’s books, Small Giants, helped me as a solo define my practice and business rules. I learned that I could say no to clients even as a small fry. You don’t have to be a big firm to have a firm culture that’s based on your values and goals. In fact, I’d argue that it is even more important for a solo lawyer to be crystal clear about your culture and boundaries.
It’s your business. You get to set the rules according to the Sovereign Nation of You.
My list is short for now. I actually want you to read these this month because they will set you up nicely for an incredible year. Of course, you can get these on Audible!
Lawyers get overwhelmed and way too happy to wear the ‘Me so Busy’ badge. Don’t be like that. Reading this book helped me develop my own concept of what is essential in my life. It can be difficult to let go of things, but reading this book helped me realize that I should cling to the things that matter most and let the other stuff go.
What is an essential, non-negotiable for you?
We re-invent ourselves all the time but never really focus on the process involved. I like this book for lawyers because it will help you identify your ‘awesome sauce’, what makes you uniquely valuable to others, so you can convey that to prospects and clients and stand out in the marketplace.
What’s your super talent?
We are all about multiple income streams around here. This book will help you think about not just how to be more entrepreneurial, but also how to do that strategically so you are leveraging your efforts. If you read all her books, Dorie takes you along on her own entrepreneurial journey and that of other successful entrepreneurs. Lots of actionable advice here.
What income streams have you been dreaming about adding to your law practice?
This book is for you if you are stuck on building your brand or find clients confused by your messaging. Raising my hand- so many lawyers are confused by what I do. I thought it was obvious, but not so much. Reading this book, and doing the exercises, helped me to step back and reconsider my messaging. An easy read, you’ll be inspired to make changes in how you talk about what you do and to your website. (You want to pass the ‘grunt’ test). I will be coming back to this book throughout 2018 for sure because a simple shift in messaging allowed me to grow my targeted audience quickly and keep them happy.
Can visitors to your site tell what legal problem you solve in 5 seconds?
Sales are the flip side of marketing. Once people become aware of your brand and what you offer, you need to convert them into clients. A little rough for most lawyers, including myself. That’s why this book is so useful. You’ll get word-for-word examples of how to handle various sales challenges and convert more clients. It was really interesting for me, as a mediator/Ombuds, to see the author sharing techniques that I consider tools for conflict resolution. I used some of the ideas successfully, although I have an aversion to sales like most lawyers.
Do you have a repeatable sales process for talking with potential clients?
Bonus Read: Profit First
Face it. Most lawyers are number-phobic. I know I am. That’s why I work with Profit First bookkeeper and accountant in my business. Profit First is a cash management systems that suggest that you pay yourself first (profit) before you pay expenses, the traditional way of running a biz. The book is a relatively easy read and fun, however, I recommend booking time with a PF pro like Billie Anne or Wendy to get you set up your new accounts for you.
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