Who says that growing your law practice and increasing your revenues automatically means that your law practice has to take on new clients and increase your workload, Lawyer? Certainly not me. You can teach!
Teach to grow your law practice
Of course, you should be networking and marketing to grow your law practice. That’s how clients and referral partners get to know, like, and trust you enough to hire you. The problem is time. The biggest complaint I hear from my lawyer clients is that there is no time for network, or that networking is at the bottom of your to-do list.
Hiring a lawyer is a tough buy for clients who typically have no experience with choosing an attorney.They have to rely on friends, or more recently, the internet to check you out as a candidate. (81% of legal consumers check you out online before ever contacting you)
What if there was another way to:
=Allow people to get to know you
=Demonstrate your legal knowledge and expertise allow prospects to sample your work
=Solve a problem for clients
that build trust with clients. Would you be open to trying that?
Teaching online is exploding
Teaching online and online education is a fast-growing marketplace. E-learning was projected to be a 100 million dollar industry and to go mainstream. That has happened.
Lynda.com, the largest collection of instructional videos, was recently purchased by Linkedin to form the basis of its own teaching platform called Linkedin Learning. When Linkedin, the premier social network for professionals, decides that they want to teach online, it’s safe to say that you can teach online, too.
Teaching will allow you to not only market your law firm but also earn revenues from your course. No more of that nasty ‘feast or famine’ cycle for you. You’ll have another source of income for when times are slow to get your though.
Teach & Earn!
You can make a nice living if you teach online. Teaching platforms like Udemy and Teachable share that their instructors can earn a full-time living. I’m on Udemy with a course called, Outsourcing Made Easy for Entrepreneurs. My course is 5 stars rated with over 1100.
My journey with teaching online has just started. I haven’t made significant cash yet but other instructors tell me that with multiple courses my revenues and reach will grow. I can share that one of my friends, Phil Ebiner, is a best-selling teacher who consistently makes $10k a month from his course catalog. Phil teaches photography, video-making, and other great courses.
There’s no reason why you can’t create a series of courses that do the same for you.
Getting Ready to Teach Online
I am on a mission to get more lawyers and attorneys to create a course or three. Why?
Teaching raises your authority and credibility. You get to be a thought-leader and recognized expert on your topic. Pssst- it makes it easier for clients to hire you as their lawyer. A mini-course is a great lead magnet for visitors to your site (remember people are checking you out).
You already have plenty of content for your course as a result of being in law practice. You can build a course around solving a small problem or answering a recurring question. For instance, an IP lawyer could do a short course explaining how to respond to the Trademark office instead of abandoning a mark.
The nice thing about a mini-course is that it makes people aware that they actually DO need your help as a lawyer. Prospects experience the limits of their own knowledge then can turn to you, now a trusted advisor, for help.
How do you creating your online course?
Good question. There is a simple 3 step process for creating a high-quality course that learners love. The 3 Ps–
Here’s the secret to success with your online course. Most people rush right to production and the necessary decisions to create the course. I do things a bit differently because I’m a lawyer.
I recommend that you start with pre-production. Figure out first whether there’s a market for your course before you spend the energy and time to create it.
Would you like to know how to create your own course?
I decided to share exactly how I create courses in my mastermind group on Facebook. You’ll learn:
How to pick the perfect topic for you
How to validate that idea so you know clients will want it
How to craft your content so that it’s educational yet entertaining
How to use outsourcing and delegation to produce your course and save your time
How to promote your course without a lot of hassle or time
One of the perks of being in my mastermind is being on my ‘Research & Development Team’ where you get the first crack at what I create at an incredibly good price. And you have an opportunity to shape my course to specifically meet your needs. That’s what a beta is for.
And you’ll be surrounded by like-minded, entrepreneurial lawyers who are all interested in growing their revenues and designing a law practice that their life.
Sound good? Get on the Early Bird List