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Dina's Recommended Resources

These tools will keep your business running smoothly

What you'll discover...

Want to peek over my shoulder and discover the automation and outsourcing tools I use to run OutsourceEasier.com?

Great news! I’m sharing the tools that I use and love with you along with my honest opinion (and an occasional affiliate link). It’s important to find the tools that make you feel smart and organized and these tools for it for me (you mileage may vary). 

My philosphy is that a tool has to be easy to understand and use, meet my current needs with room to grow and have great customer service. I’m a gadget gal so there’s always something new..come back often!


Email Marketing

Email is stil lthe best way to reach customers and make sales


Aweber has come a long way. It was the first email marketing software I used and stayed with them until 2015 when I discovered Convertkit.  Aweber has improved its functionality and can give you some of the automation tools that Convertkit enjoys.  It’s a good place to start because it’s easy to DIY and you can easily find affordable help.

Convertkit (AL) is my new love.  I discovered it from Pat Flynn, a leading online marketer and author who I’ve followed for years.  His picks are rarely wrong.  Convertkit is not as intuitive as Aweber.  It has a learning curve but the tutorials on YouTube are helpful. And, there are plenty of tech virtual assistants that specialize in Convertkit.  This is a robust tool that will help you stay organized as your list grows and make more sales. 

CRM (Customer Relationship Management)

The easy way to stay organized and top of mind with prospects, customers and colleagues

Insightly has been a boon to me. I use gmail as my business email which works great except I’d have to add email addresses manually to contacts.  Insightly adds both the contact and the email FOR me. Insightly also helps you stay in touch when your sales cycle is a bit longer.  You can set reminders. You know so many people who adore you so why not put the power of your network behind your business?

There’s a free option and a $12 option to start with. Test it to see who you like it.

Hey there, I thought it would be helpful to create a resource page that entrepreneurs and online course creators can see the tools and resources I use to run OutsourceEasier.com.

You know nerdy I am, so there will always be additions and subtractions to the list. If you see * that means it’s an affiliate link. I’m fine with sharing the people and tools that I love and getting a small thanks for that. Let me know if you have questions. Otherwise, enjoy!

Email Marketing

ConvertKit I was a die-hard Aweber fan for over 10 years.
I switched to Convertkit and couldn’t be happier. It did take me a minute to wrap my head around tags, but wow, they make tracking a breeze. I’m most excited about being able to build funnels and do the re-targeting stuff everyone talks about.

I was very lucky to find a great virtual assistant to help me out, so no worries it tech isn’t your thing. I’m happy to share.


Samcart- – It’s like the Swiss Army Knife of of checkout pages. I like that it’s in the cloud just in case my site goes wonky. I love the idea that one platform can handle my digital download products, my courses, coaching and more.

I’m at the beginning but pretty excited about making this one of my power tools for 2017.

Influencer Marketing

Ninja Outreach -Influencer marketing is the new term for friendly networking. I like to call it slow roast cause it takes a while before it’s yummy. Normally, tracking down a list of thought leaders takes the patience of Mother Teresa. Now, you can get that list and the social stats with a click. Best of all, you get contact info.

We are in a time of peer-to-peer connection and learning. Get in there and mingle!

Social Media Marketing

CoSchedule Social media and blog promotion are like peanut butter and jelly. They must go together. But doing each on separately wastes a ton of time. That’s why I love Co-Schedule.

You can write your blog post, then schedule it’s promotion at the same time. No more pulling tweets out your butt cause you don’t remember what the post is about.


I was on Hostgator for years before I switched to a smaller company that offered more personal service. I love having Josh at Ketello host my site. It’s costs a little more but he maintains my site, including those pesky WP upgrades